Does your audience prefer blogs , photos, or videos? Are people on all your social media platforms reacting the same way to your News Feed? Are people interacting with your post every time you ask a question? Are the main articles on your website aligned with your current brand promotion? Find out which content got the most engagement from your online audience. What you can do is list at least your top five pieces of content from each of your social media accounts. You can inspect this content and see why your online customers have become addicted to these posts. You can also rank them by highest engagement and see how they differ from each other with the attention they get from your market. This step can help you identify your best areas and take advantage of them to create more to continue driving traffic to your business website.
Understand your audience One thing about your online audience is that they will always be different from each other. No matter how similar your posts are across all your social media platforms, they will always receive different engagements. Just because your Facebook followers Spain Phone Number List have shared and interacted a lot with your posts doesn't mean they will do the same on your Instagram account. Now, what you can do before doing a social media audit is to know the demographics of your audience media platform you have. web traffic Image taken from Strikingly Do you have more young followers on Instagram than on your Facebook account? Do people on your page share your posts more than on your Twitter account? What specific posts do your audience interact with the most across all of your social media platforms? Learn your demographics for your social media accounts to help you better understand your audience.
Once you know your audience, it will be easier for you to create specific marketing strategies that match the requirements of the type of audience you have. It will save you money, time and effort and get the right attack for the right target. Mastering social media auditing can have many effects on your brand image . It can provide you with useful information that you can use to create a better online platform that online consumers would love to come back to again and again. Although it may seem like too much at first, you will soon enjoy the process, which will help you connect with your audience. After all, the main objective of every business is to satisfy its audience. If you want to learn more about the world of digital commerce and social media, chat with us today at Strikingly and we'll help you get started.