Do not hesitate to solicit your own customers when this step, by sending out questionnaires or telephone interviews. Also consult your sales representatives, who are the most likely to know the profile of your customers, since they are in direct contact with them. Once all this information has been collected and analyzed, you should be able to fully understand the issues of your potential customers . This in-depth knowledge of your audience will allow you to produce interesting content, worthy of arousing the interest ofYour B2B sales are stagnating and your Sales are starting to have ants in their legs.
It may be time to review your marketing techniques or to integrate new ones to regain breath. Whatever the economic context, digital marketing industry emaillist can only bring you benefits, and more customers, for a reasonable investment. Discover here 4 tips to improve your sales and retain your current and future customers. 1- Discover / rediscover your customers The world, especially online, is constantly changing, and so are the needs and expectations of your customers. However, perhaps you worked on your personas some time ago? If so, now is the time to ask yourself if your target customer has changed.
To find out, first ask yourself about the habits of the customers you have already acquired: What were their problems when they sought a solution? Why did they choose your offer over another? What was their precise profile then (place in the company, age, responsibilities, brakes, etc.)? What were their other options or possible alternatives? Did they up-sell? With this information, you will be able to identify new profiles and update your persona in a more specific way. This way, you will better understand which marketing axes to take into consideration, as well as the frequency of sending and reminders in your conversion funnel.